HomeToGo SE: Winter Sun Escapes, Shoulder Season Travel, and Workations: HomeToGo Reveals its 2022-2023 Autumn/Winter Travel Forecast 

Winter Sun Escapes, Shoulder Season Travel, and Workations: HomeToGo Reveals its 2022-2023 Autumn/Winter Travel Forecast 

Luxembourg, 26 September 2022 - HomeToGo SE (Frankfurt Stock Exchange: HTG), a marketplace with the world's largest selection of vacation rentals, today released its 2022-2023 European Autumn/Winter Travel Forecast. In this trend outlook, HomeToGo observes an uplift in European search demand for international getaways during the autumn shoulder season, increased interest for winter sun destinations by remote workers, and sustained desire to book vacation rentals amidst rising costs of living.

Dr. Patrick Andrae, Co-founder & CEO, HomeToGo: "After a summer marked by high demand for vacation rentals and international getaways, we were eager to learn more about what’s in store for the autumn and winter seasons. We know the desire to travel can overcome a lot of obstacles and we see the resilience of vacation rentals this autumn-winter as travelers continue to crave authentic and affordable getaways. We also see the lasting impact of flexible working policies on increasing travel for the autumn shoulder season travel, as well as an anticipated busy winter high season ahead.”

With insights gathered from travelers using HomeToGo to book autumn/winter vacations, as well as an external survey of 2,500 travelers from five key European markets, including Germany, Spain, Italy, France, and the United Kingdom, the key trends and developments include:

• Busier autumn and winter for travel: Vacation rental searches in HomeToGo’s five key European markets are up 38% year-over-year for stays between September and March, signaling a strong travel season ahead.
• Digital nomad hotspots are seeing the largest uplift in search demand: Winter sun destinations including Ibiza, Spain (+173% vs. 2021 in searches), Lanzarote, Spain (+170%) and Malta (+200%) are on the rise as this winter season’s go-to workation destinations.
• Autumn international travel rises as a key shoulder season: During what is typically a quieter travel season, HomeToGo has observed a +31% annual uplift in international searches by Europeans for trips between September and November.
• 40% of surveyed travelers state their travel plans are not impacted by rising costs:  Despite rising costs of living, more than  one-third of travelers do not plan to sacrifice on travel.
• Accommodations are one of the most resilient travel categories amidst inflation: When looking to save money, travelers are more likely to look for cost savings on transportation (e.g. flights), food and drink, or activities ahead of opting for less expensive accommodations.

Media Contact

Caroline Burns

press@hometogo.com
 

About HomeToGo

HomeToGo was founded in 2014 with a vision to make incredible homes easily accessible to everyone. To pursue this vision, HomeToGo was able to build and constantly grow a trusted and easy-to-use technology platform that brings together property suppliers with travelers from all across the world.

HomeToGo operates a marketplace for alternative accommodation that connects millions of travelers searching for a perfect place to stay with thousands of inventory suppliers across the globe, resulting in the world's most comprehensive inventory coverage in the alternative accommodation space.

HomeToGo's marketplace is beneficial to both of its customer groups: Consumers who visit HomeToGo's websites gain access to the largest inventory in one place, and supply partners who use the platform's reach and technology solutions are better able to serve a wide range of customers and generate more high-quality demand.

While HomeToGo SE's registered office is located in Luxembourg, HomeToGo GmbH is headquartered in Berlin, Germany. HomeToGo operates localized apps and websites in 25 countries.

HomeToGo SE is listed on the Frankfurt Stock Exchange under the stock ticker “HTG”. For more information visit: www.hometogo.com/about.

Methodology

This forecast focuses on vacation rental travel trends and search behaviors for the autumn and winter period between 1 September 2022 and 28 February 2023. The specific regions of focus for this forecast includes Germany, Spain, Italy, France, and the United Kingdom. Findings are based on a combination of internal HomeToGo search data and external survey findings. More detailed information can be found below:

Survey insights: Research conducted by HomeToGo among a general population sample of 2,500 respondents in total, 500 per market (UK, DE, ES, IT, FR). To participate in this survey, respondents had to be 18 or older. The survey was carried out online between 5 August 2022 - 10 August 2022.

Destination search demand insight: Findings for the most searched destinations are based on traveler searches for vacation rentals on HomeToGo (UK, DE, ES, IT, FR) with following parameters:

Search Period 1: 1 January - 11 August 2022 with check-in dates between 1 September 2022 - 28 February 2023

Search Period 2: 1 January - 11 August 2021 with check-in dates between 1 September 2021 - 28 February 2022

Data was collected on 12 August 2022.

Shoulder Season Search Data: Findings for the annual year-over-year increase in international searches are based on travelers searching for vacation rentals on HomeToGo (UK, DE, ES, IT, FR) with the following parameters:

Search Period 1: 1 January 2022 - 1 September 2022 with a check-in date between 1 September 2022 - 30 November 2022

Search Period 2: 1 January 2021 - 1 September 2021 with a check-in date between 1 September 2021 - 30 November 2021

Data was collected on 21 September 2022.